Portfolio

Every project begins the same way—by listening, learning, and creating.

I believe the best marketing isn’t just visually appealing—it’s strategically aligned with business goals and customer needs. Whether developing integrated marketing communications, creating strategic marketing plans, or strengthening a brand, my focus is always on delivering marketing that is clear,  purposeful, and effective.  The portfolio below represents a selection of work and demonstrates how thoughtful strategy and creative execution come together to support business growth.

Explore a Few Examples Below. . . 

Integrated Marketing Communication Service

Brochure titled "A History of Mount Moriah Baptist Church" featuring a cross design. Highlights the church's community focus, dated 2025, Amissville, Virginia.

Historic Catalog

The most significant aspect of this historic catalog project was to preserve and document the rich history of Mount Moriah Baptist Church, honoring its community legacy and impact since its founding in 1888.

church with grass
Global map interconnected by digital lines, representing connectivity and technology. Highlights the importance of global communication networks.

B2B Marketing Strategy

A global technology company was preparing for a major international industry trade show while launching a new product. The challenge was to increase qualified booth traffic and build market awareness in a highly competitive environment.

I developed an integrated marketing strategy designed to engage the target audience across the full event lifecycle — before, during, and after the trade show. The campaign aligned multiple marketing channels and touchpoints to build awareness, drive engagement, increase booth visits, and support lead generation surrounding the product launch.

Business Objective – Increase booth traffic for an international trade show – by 10% or greater.  Success: 19% increase!

Click here: Explore how an integrated marketing strategy connects channels, audiences, and business objectives to create a successful campaign.

Fact Sheet

Fact Sheet

California client requested a fact sheet for her unique and internationally known Animal Sports Therapy and Rehabilitation Certification Program.

Services provided included message development, editing current material, design, layout, content development, and editing the class modules.

Mini Medical Handbook

Direct Mail-Direct Response: Health Care

Direct Mailer developed for a Virginia heart surgeon’s seminar. Regular attendance below 30 individuals. Campaign and direct mailers increased attendance by 167 percent. Provided the design, layout, content edits, and distribution.

Visitors Post Card

Visitors' Post Card

For a religious entity, developed a postcard to create a mailing list of visitors with the goal of increasing attendance and membership. Provided the design, layout, and content edits.

Brochure Development

Brochure Development

An Atlanta customer wanted to enhance her service image, and we provided the design, layout, and content edits for the brochure, as well as marketing channel advice to expand the business.

Powerpoint Presentation

PowerPoint Presentation

The Mental Health Association of Greater Chicago is extremely excited about the update of a very old PowerPoint, which is used as an electronic handout to potential donors. This is the first in a series of new marketing tools.

Services Division

Services Division Catalog

AT&T Salesforce Marketing Campaign – catalog was a major piece – increased leads 15-19 percent. The project included design, layout, editing technical descriptions, photo selection, and printing techniques for a strong image of the Division.

Marketing Plan Development Service

Meeting

Marketing Plan Creative

Click here

A successful marketing plan is more than a document—it is a strategic roadmap for business growth.

Working collaboratively with your leadership team, we’ll define the right marketing direction for your business by aligning your goals, customer insights, and market opportunities. Together, we’ll identify the most effective marketing strategies, messaging, and communication channels to reach your audience.

The result is a practical actionable marketing plan that provides clear priorities, measurable objectives, and a step-by-step framework your team can execute to drive sustainable business growth.

Brand Management Service

Fact Sheet Martinez

Trusted. Quality. Vendor Solutions.

Martinez Management is an outstanding vendor consolidation company that specializes in single point-of-contact for everything from customer relationship management through selected warehouse operations and inventory control. A well-known leader in the chemical, stampings and molded products industry, Martinez Management puts quality processing and customer requirements first.

management

Fact Sheet & Website Development

A Florida customer was preparing for a trade show and needed fact sheets, a banner, trade show material, and a redesign of his website. 

Rock Cyber

PowerPoint & Fact Sheet

RockCyber, a new cyber security company in Colorado, needed a sales PowerPoint presentation for a potential new client. In addition, we provided a fact sheet, and both vehicles are consistent with the website imagery. The client – http://www.rockcyber.com – is more than happy with the marketing tools developed.

Gears interlocked with words like "Compliance," "Rules," and "Regulations," symbolizing the intricacies of regulatory frameworks in business.

PowerPoint & Fact Sheet

RockCyber, a new cyber security company in Colorado, needed a sales PowerPoint presentation for a potential new client. In addition, we provided a fact sheet, and both vehicles are consistent with the website imagery. The client – http://www.rockcyber.com – is more than happy with the marketing tools developed.